Our Analysts & Experts

Kantar Retail subject matter experts offer fact-based advice and practical solutions to help you achieve your retail growth goals. Our team has exceptional experience across industries and companies, and a deep understanding of retailers and shoppers.

You can leverage our experts to enhance onsite training, national sales meetings, strategy-planning workshops, or trade industry events. Contact us to learn more.


Sara Al-Tukhaim
Senior Vice President, Insights and Operations

Sara manages insights and operations across Kantar Consulting’s Knowledge Team of analysts. Her focus lies in advancing the world-class thought leadership of this team through signature events, syndicated content and more tailored advisory services. With more than a decade of research and consulting experience, Sara’s retail expertise ranges from the wholesale clubs to broader global and consumer insights, including a growing body of knowledge that explores the growth of new retail holidays. Touching across the retail landscape, she is frequently cited in the national, international, and trade press, including Bloomberg,The Wall Street Journal, Fortune, the NRF's STORES magazine, and Adweek and NPR. Sara earned an M.S. in applied communication research from Boston University and a B.A. in mass communication and journalism (media analysis and criticism) from Arizona State University.

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Christina Anderson
Associate Director, Digital and eCommerce

Christina is Associate Director of Digital & eCommerce on the Kantar Retail team. Before joining Kantar Retail, Christina worked at an eCommerce data and software firm where she partnered with global manufacturers on eCommerce performance optimization, eCommerce data and reporting integration, and global structure and strategy best practices. She also has a fundamental understanding of the technology stack involved in operationalizing eCommerce, particularly from a content management perspective. Christina graduated magna cum laude from the University of Southern California with a B.S. in business administration.

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Ben Antenore

Ben covers the mass channel for Kantar Retail, with a particular focus on Target. As an intern at Kantar Retail, Ben covered the drug channel, researching and creating syndicated content on CVS, Rite Aid, and Walgreens Boots Alliance. He graduated summa cum laude from Colgate University in 2017 with a B.A. in political science and peace & conflict studies.

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Rohini Birla

Rohini is an Analyst on the Kantar Retail Market Insights team based in Canada. She is responsible for in-depth coverage of key Canadian grocery, mass merchandise, and drug retailers as well as the overall retail landscape in Canada. With more than 10 years of industry experience, she has extensive knowledge of research, forecasting, and project management. She holds an MBA from Amity Business School and a bachelor’s in commerce from Jesus & Mary College, both in India.

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Timothy Campbell
Senior Analyst

Tim works on research and insights for Kantar Retail’s club channel team. He is responsible for developing content for Kantar Retail, event presentations, and custom work related to the three major U.S. club retailers: Costco, Sam’s Club, and BJ’s Wholesale. Tim joined Kantar Retail in December 2013. He holds a B.A. in economics and political science from Gordon College.

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Anusha Couttigane
Senior Analyst

Anusha is a Senior Analyst at Kantar Retail, leading its international jewelry research. Her work involves tracking the latest developments in the jewelry market, as well as producing detailed country reports and brand profiles. When she is not immersed in the world of jewelry and watches, Anusha lends her expertise to Kantar's broader fashion and luxury market research. Before joining Kantar, Anusha was Senior Fashion Analyst at Verdict Retail (formerly Conlumino) where she led its U.K. research across the clothing and footwear, health and beauty, and jewelry and watches sectors. Anusha also contributes to a number of fashion blogs and trade and consumer titles. Anusha holds a degree in English and history from the University of Oxford, where she wrote her thesis on Dior.

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Karolina Fiedler
Global Data Manager

Karolina manages Kantar Retail’s global database of more than 1,200 retailers. She coordinates analyst and data team communication and workflows, ensures overall data and forecast quality, and is responsible for the publication of various data reports and retailer rankings. As a part of the London-based Market Insights team, Karolina also researches and publishes insights on European retail with specific coverage of Metro Group, where she worked as a financial analyst. Karolina frequently participates in research projects that cover the evolution of EMEA retail and that size and identify fast-growth retail channels in developed and emerging markets. Karolina holds a master’s degree in finance and accounting.

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Alice Fournier
Director, eCommerce and Digital Retail Insights

Alice is Director of digital and eCommerce insights on the Kantar Retail team. Having led the direct-to-consumer channel for a CPG, she brings to the team experience in designing and implementing online ecosystems, including content, search, systems integration, and fulfillment. Alice managed first- and third-party sales on Amazon for different categories. She has acted as an internal thought leader on eCommerce and digital, working across functions as well as with omnichannel retail teams and global leadership. She holds a B.A. in political science with a concentration in international relations from the Université du Québec à Montréal.

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Desiree Fung
Director, Strategic Advisory Services and Client Development

Desiree leads advisory services in EMEA, designing custom research solutions to address specific business challenges across the FMCG, retail, and professional services sectors. She also manages the development of strategic partnerships with some of KR's largest clients in EMEA. Desiree has a strong background in market research, retail insights, and business strategy. She brings a wealth of FMCG experience and international perspectives, having worked in multiple roles for multinationals such as Coca-Cola FEMSA and Kraft Foods in multiple countries across the Americas and Europe. She holds an MBA from INSEAD, France.

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Ray Gaul
Vice President of Research and Analytics

Based in London, Ray is an expert in global retail trends. He typically works with clients looking to understand how retail is changing across multiple countries and continents. He currently focuses on pan-European retail topics, such as the success and expansion of grocery discounters, the rise of buying groups in Europe, and M&A activities among big retailers. Ray also sits on Kantar Retail’s global center of excellence for eCommerce. In addition, Ray leads Kantar Retail’s dedicated forecasting teams that provide clients with future views to aid in key channel/account planning. Ray joined Kantar Retail in 2000 having worked previously in Ukraine for three years. He holds a B.A. in economics and an M.A. in international relations with a focus on international economic policy.

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Bryan Gildenberg
Chief Knowledge Officer

A world-renowned expert in retail insight, Bryan is Kantar Retail’s Chief Knowledge Officer and a member of the company’s executive leadership team. He is responsible for the company’s analysis and insight, fueling Kantar Retail’s content with in-depth knowledge and intuitive skills few can match. Additionally, Bryan provides a clear, dynamic, and always-topical focus on a variety of channels and retailers around the world. His perspective has been featured on broadcast media such as CNBC, Fox Business, and the BBC, and he is frequently cited in a range of U.S. and global business publications. An award-winning writer, Bryan has authored numerous articles for Kantar Retail publications and third-party periodicals such as The Hub and GMA Forum. An engaging speaker, Bryan has addressed numerous Kantar Retail forums and industry conferences. Bryan earned an MBA summa cum laude from Babson College and an undergraduate degree from Cambridge University in Cambridge, England.

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Reid Greenberg
Executive Vice President, eCommerce and Digital Retail Insights

Reid leads Kantar Retail’s global eCommerce and digital market insights team. He oversees overall eCommerce and digital thought leadership for North America and coordinates the same for Europe and globally. He leads a team covering Amazon and other pure-play online retailers, eCommerce efforts of more traditional brick-and-mortar retailers, multichannel best practices, digital path to purchase, emerging digital/eCommerce trends, and the evolving impact of the connected omnichannel shopper. Reid has over 17 years of experience in a variety of eCommerce and digital leadership roles at eBay, Ibex Outdoor Clothing, and Keurig Green Mountain, among others. Most recently, he led Seventh Generation’s digital, PR, and creative services group. Reid has been a frequent guest speaker at key industry events, including Internet Retailer, Shop.org, eTail, and Path to Purchase.

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Hannah Hayes

Hannah is an Analyst on Kantar Retail’s home improvement team, focusing on Home Depot and Lowe’s and covering emerging trends in the industry. She develops content and insights for Kantar Retail’s websites, events, and custom projects. Before joining Kantar Retail in 2017, she managed quantitative survey research operations at a global technology and imaging industry analyst firm. Hannah graduated magna cum laude from Marist College with a B.S. in marketing and Spanish.

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Doug Hermanson
Principal Economist

Doug specializes in data management, forecasting, and applied economics for the economist and home improvement teams. He contributes economic, retail, and consumer insights through customized research, presentations, and syndicated publications. He is also a key developer of the econometric models and methodologies used in the channel, category, and country-level retail market forecasts produced at Kantar Retail. He holds an M.S. in economics from The Ohio State University where he developed research on regional retail market development and financial commodity markets.

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Tiffany Hogan
Senior Analyst

Tiffany leads Kantar Retail’s research on U.S. apparel retailers, such as Macy’s and Nordstrom, tracks disruptive new retailers such as Primark and Stitch Fix, and monitors the apparel industry at large. She is also assisting with the launch of Kantar Retail’s drug channel coverage in the EMEA market. Before joining Kantar Retail in 2014, Tiffany worked in merchandising and store planning at Limited Stores.

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Luna Jia
Research Analyst

Luna is a Research Analyst on the Kantar Retail Market Insights team based in Shanghai. She monitors major offline retailers, including Metro and Carrefour, and tracks developments and trends in the overall China retail market. She also regularly updates and analyzes retailers and participates in custom projects. Luna holds a BSc in mathematics from Queen Mary University of London.

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Simon Johnstone
Associate Director

Simon Johnstone is an Associate Director on the Kantar Retail Market Insights team based in London. His work focuses on in-depth coverage of key discounters in Europe, including Lidl and Aldi, as well as the overall retail landscape in Germany. Simon holds a B.A. in German from Royal Holloway University of London.

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Kabeer Kapoor
Consultant Analyst

Kabeer is a Consultant Analyst with Kantar Retail on the Africa, Middle East, and Turkey (AMET) team. Kabeer joined the Kantar family with Millward Brown Analytics and moved to the UAE with Kantar Vermeer. He now works with the Kantar Retail team to provide customized, strategic solutions for clients in the region. In addition to supporting content development, Kabeer builds automated tools to simplify and improve client processes. He graduated cum laude from Tufts University with a B.S. in psychology and a double minor in Chinese and entrepreneurship.

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Laura Kennedy
Vice President

Laura leads Kantar Retail’s home improvement and Walmart research. As part of the Walmart team, she conducts constant research and analysis on Walmart’s U.S. operations, developing relevant forecasts, insights, and online content for supplier and retailer clients. Laura also leads Kantar Retail’s coverage of the home improvement retail industry, heading a team that digs into the operations at Home Depot and Lowe’s as well as their diverse hardware store and specialty retailer brethren. Laura joined Kantar Retail in 2011 after reporting on the business of retail and numerous other topics for the Kiplinger Letter, a business forecasting publication in Washington, D.C. Laura graduated summa cum laude from the University of Maryland, College Park, with a B.A. in economics.

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Vadim Khetsuriani
Director Russia and Central Europe, EMEA

Vadim started his career with Kantar Retail as a U.S.-based financial analyst of Walmart and Metro Group. He tracked retailer strategies and worked with FMCG suppliers to help them develop customer account plans. After several years in the U.S., Vadim relocated to Kantar Retail’s London office, where he worked with suppliers on projects for major European retailers, including Carrefour, Auchan, Lidl, and Kaufland. Since 2008, Vadim has led Kantar Retail’s research and consulting practice in Russia, where projects have included regional and national modern trade development analysis, strategic planning, and capability development related to modern trade and key retail accounts. Vadim hold as a B.S. in business administration from Boston University and an MBA in strategic market management from Babson College.

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Jim Leonard
Senior Vice President, Strategic Advisory Services

Jim leads Kantar Retail's custom and applied research solutions and facilitates training and planning for key clients around the globe. He works with Kantar Retail's analyst teams as well as thought leaders from WPP's sister companies to create and apply market assessment and growth strategies for CPG/FMCG clients and select retailers. Jim brings a strong background in benchmarking work and translating best practices into actionable insight for manufacturers, retailers, and activation agencies. He also creates skill-building and case-based training solutions to improve capabilities and planning effectiveness. Jim previously served as commercial manager and editor of Kantar Retail's online and print publications. His background includes product development and content syndication, classroom training, publishing, and database marketing. Before joining Kantar Retail, Jim worked for a research and marketing firm and a multinational business publisher. He has also served as an adjunct university instructor. Jim holds B.A. and M.A. degrees from Boston College.

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David Marcotte
Senior Vice President, Strategic Advisory Services

David is lead subject matter expert for the Strategic Advisory Services team, covering international retail, technology, convenience retailing, and complex retail processes. He is an experienced leader of international teams, a veteran industry strategic consultant, and architect of retailer solutions. Before joining Kantar Retail, David worked at IBM serving as Business Intelligence lead for Retail and CPG, advising retail clients on POS infrastructure, merchandising, loyalty programs, IT design, loss prevention, supply chain, and data modeling. Prior to working at IBM, David spent 20 years in retail working at every level of responsibility - from the shop floor to executive management within operations. He is a past member of the Efficient Consumer Response Category Management Standards Group and the Association for Retail Technology Standards. In addition, David helped write and edit a variety of publications including "Retailing in Emergent Markets," "Effective Omnichannel Pricing," "Retail 2020," and "The Data Warehouse Mentor." Recent Speech on Agile Development for Marketing in Latin America https://www.youtube.com/watch?v=IP5NaHXdlq0

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Rachel McGuire

Rachel is the Director for Kantar Retail’s shopper insights research. She leverages shopper data from our ShopperScape® survey and other sources to generate shopper insights thought leadership for Kantar Retail articles and events. She also works extensively with clients to help them mine actionable shopper insights to address a broad range of business initiatives. Rachel graduated summa cum laude from Baker University with a B.A. in political science and earned postgraduate degrees from The Ohio State University in international relations, research methods, and survey research. She joined Kantar Retail in 2008.

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Alvaro Morilla
Senior Analyst

Alvaro is a Senior Analyst on Kantar Retail’s eCommerce/digital team based in London. He is experienced in analyzing digital and eCommerce trends, focusing on the impact that technology, social media, and eCommerce have across global FMCG/CPG suppliers’ businesses. With special focus on Amazon, he tracks the European online channel and develops insights for Kantar Retail’s website, events, and custom projects. Before joining Kantar, Alvaro managed a successful online retail business, developing an in-depth knowledge of the online retail channel and analyzing data and trends to predict sales. Born and raised in Spain, Alvaro holds an economics degree from Universidad de Oviedo in Spain and has completed big data and business analytics coursework.

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Ivana Nikolic
Senior Director, Strategic Advisory Services

Ivana builds custom research solutions and advisory services powered by Kantar Retail's syndicated offer that meet specific business challenges. She brings a strong background in secondary and primary market research, qualitative and quantitative data analysis, and project management. Before joining Kantar Retail, Ivana was a senior consultant at a consumer research and consulting firm in Boston. Ivana holds an MBA from the University of Massachusetts Boston.

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Brian Owens
Vice President

Brian leads Kantar Retail’s syndicated health and wellness and drug channel research. Before joining Kantar Retail, Brian held a variety of senior leadership positions in trade marketing, account management, purchasing, and finance at Reckitt Benckiser, Procter & Gamble, and Gillette. In those roles, he worked with a broad range of retailers in the mass, dollar, and drug channels. Brian has been quoted in The Wall Street Journal, Fortune, Women’s Wear Daily, Chain Drug News, and on NPR. An expert on health and wellness, he has addressed the National Association of Chain Drug Stores. Brian earned an MBA from the George Washington University School of Business and a B.A. from Colgate University.

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Himanshu Pal
Vice President

Himanshu is Vice President for Kantar Retail EMEA. He leads our European practice on the big-box (hypermarket and supermarket), convenience, and drug channels and is an expert on key global customers, such as Carrefour, Tesco, Auchan, and Alliance Boots. Himanshu is a frequent commentator on retail issues for the media, and is a key speaker at Kantar Retail’s events and other trade conferences. He has played an important role in launching and managing the Kantar Retail Market Insights research offices in New Delhi and Bucharest. Born and raised in New Delhi, Himanshu has significant knowledge of the retailing environment in South Asia and has worked on several projects in that region. Himanshu holds master’s degrees in business administration and finance.

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Malcolm Pinkerton
Vice President

Based in London, Malcolm leads Kantar Retail’s eCommerce and digital insights practice for Europe. He is responsible for delivering impactful market insights to help clients validate or form their eCommerce and digital strategies. In addition to highlighting future trends and their business implications, his team critically assesses the eCommerce and digital strategies of marketplaces, pure players, and traditional physical retailers to identify best practices and innovation. Malcolm has been analyzing retail and shopper behavior for 15 years. During that time, he has worked with some of the world’s leading retailers and consumer goods manufacturers to develop eCommerce strategies and deal with the disruption caused by the ever-changing omnichannel shopper. He holds a BSc in industrial systems and business management from the University of Westminster.

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Tudor Popa
Senior Analyst

Tudor is a Senior Analyst for Kantar Retail. His work focuses on in-depth coverage of key retailers, such as Carrefour, Auchan, Casino, and Leclerc. He also produces insights and custom projects on European big-box retailing. Tudor’s experience is based on strong data research and analytic skills complemented by a detailed knowledge of European retail. Originally from Galati, Romania, Tudor is currently based in Kantar Retail’s London office. He holds two bachelor’s degrees in international trade (University of Galati in Romania and Université de Picardie Jules Verne in Amiens, France) and a master’s degree in marketing (Bucharest University of Economic Studies in Bucharest, Romania). Tudor is fluent in English, French, and his native Romanian.

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Hanna Ryngmark
Senior Analyst

Hanna is a Senior Insights Analyst on Kantar Retail’s Market Insights team leading the research on health & beauty and building the drug channel coverage in the EMEA market. Hanna also specialises in eCommerce and digital, researching its impact on the beauty and drug channel. Prior to joining Kantar Retail in 2017 Hanna worked as a Retail Analyst with a global focus on the health & beauty industry. She has also worked as a Research Analyst in the retail team at a media monitoring agency. Hanna holds a bachelor’s degree in Media Management and a master’s degree in Strategic Fashion Marketing from London College of Fashion.

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Kate Senzamici
Principal Analyst

Kate applies her analytic capabilities to the drug channel, with a strong focus on health and wellness. Her previous five-year tenure as an analyst on Kantar Retail’s ShopperScape® team allows her to bring a broad perspective to her work on drug and health and wellness. Kate holds a B.A. in English from Providence College and an M.A. in applied sociology from the University of Massachusetts Boston.

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Diana Sheehan
Vice President, Retail and Shopper Insights

Diana Sheehan leads strategy and execution for our Kantar Retail iQ platform. In addition, she serves as a subject matter expert and speaker for global retail trends, with an emphasis on grocery, food service, and U.S. shopper insights. Before joining Kantar Retail, Diana held several positions in account management, category management, and consultative market research at ConAgra Foods, General Mills, and Mintel. Throughout her career, she has worked across retail channels and categories, developing strategic recommendations for in-store execution and brand development for many Fortune 500 companies. She has a comprehensive knowledge of multiple research methodologies utilized in the consumer packaged goods industry, with a focus on product development, shelf management and optimization, and consumer and shopper insights. Diana is frequently cited in the national and trade press, including the Wall Street Journal, Chicago Tribune, CNBC, and Marketwatch. Diana earned an MBA from the University of Chicago’s Booth School of Business and a B.A. from the University of Notre Dame.

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Robin Sherk
Vice President, Canadian Market Insights and North American eCommerce

Robin leads Kantar Retail’s syndicated research on digital retailing and the Canadian market. She is instrumental in developing the research and framing analyses within Kantar Retail’s Market Insights division. Robin helps suppliers navigate digital’s impact on traditional retailers, shoppers’ evolving demands and behaviors, and online retailers’ strategies and positioning. Prior to this role, Robin led Kantar Retail’s research on Walmart. She is a trainer for syndicated seminars, providing guidance to numerous Fortune 500 CPG companies. In addition to maintaining a public blog for the trade magazine Canadian Grocer, Robin is a frequent contributor to Kantar Retail’s various publications.

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Elley Symmes
Senior Analyst

Elley is a Senior Analyst on Kantar Retail’s supermarket industry team, focusing on emerging trends in the channel including a focus on retailers such as Ahold/Delhaize. She develops content and insights for Kantar Retail’s website, events, and custom projects. Before joining Kantar Retail, Elley was a retail analyst at a market research firm in the Greater Boston area, concentrating on helping CPG clients understand retailing across channels with a major focus on supermarket, discount, and online retailing in Latin America. Elley graduated cum laude from St. Lawrence University with a B.A. in International Economics and Spanish and a minor in Latin American studies. She speaks fluent Spanish and Portuguese and has lived extensively in Argentina, Brazil, and Spain.

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Meaghan Werle
Senior Analyst

Meaghan is a Senior Analyst on Kantar Retail’s digital research team, focusing on Amazon and emerging digital and eCommerce trends across channels. She develops content and insights for Kantar Retail’s websites, events, and custom projects. Before joining Kantar Retail in 2016, Meaghan was an analyst at a market research firm in the Greater Boston area, working on marketing communications and package design studies for various CPG, financial services, and pharma clients. Meaghan graduated from Cornell University with a B.A. in psychology and minors in visual studies and communication.

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Mary Brett Whitfield
Senior Vice President

Mary Brett leads the shopper insights research and content development team for Kantar Retail and also directs development of the company’s apparel retailing content. Mary Brett has extensive experience helping retailers and suppliers leverage shopper insights and other primary research data for performance improvement. She has worked at retail companies in market research, strategic planning, and sales development roles and has a strong background in industry and company analysis and competitive positioning work. Mary Brett earned a B.A. in economics from Smith College and an MBA from the University of Oklahoma.

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Jane Xu
Research Analyst

Jane is a Research Analyst on the Kantar Retail Market Insights team based in Shanghai. She studies the overall eCommerce landscape in China, analyzes the performance of major eTailers, forecasts market developments and trends, synthesizes insights, and delivers reports. She also participates in custom projects and event presentations. Before joining Kantar Retail in 2015, Jane conducted B2B market research for a U.S. heavy machinery manufacturer. Jane holds a master’s degree in project management from Stevens Institute of Technology.

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Yvonne Xu
Senior Analyst

Yvonne is a Senior Analyst on the Kantar Retail Market Insights team based in Shanghai. She monitors retail trends and eCommerce developments in China at large and also contributes to channel reports. Yvonne produces comprehensive analyses and reports and participates in custom projects. She also regularly updates and analyzes key retailers, such as Alibaba and Amazon China. Yvonne holds an MBA in finance from the University of Missouri-Kansas City.

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Han Yang
Associate Consultant

Han is an Associate Consultant on the Kantar Retail Market Insights team based in Shanghai. He joined Kantar Retail in 2014 and tracks major offline and online retailers in China, including JD.com and YHD.com. He researches macro landscapes and macro retail market trends and develops insights and content for Kantar Retail market reports, event presentations, and custom consulting projects. Han holds a B.A. summa cum laude from The Ohio State University and an MSc in information systems management from The University of Warwick.

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Derya Yildiz
Senior Analyst

Derya is a Senior Analyst on the Kantar Retail Market Insights team in London. She covers big-box grocery retail in the EMEA region, with a significant emphasis on key retailers such as Sainsbury’s, Morrisons, Migros Ticaret, Waitrose, and Kaufland. Before Kantar Retail, Derya covered the Central and Eastern European grocery market, with a strong focus on Russia, Turkey, and Poland. Before moving to London in 2012, Derya spent three years in retail research at the Turkish Retailers and Shopping Centres Association in Istanbul. Derya holds a B.A. in economics from Boğaziçi University in Turkey and an M.A. in development studies from the Institute of Social Studies in the Netherlands.

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Oceanne Zhang
Director of Retail Insights and eCommerce, China

Oceanne heads the Kantar Retail Market Insights division in China and directs the company’s eCommerce offering in China. She leads the team in providing forward-looking insights into the hypermarket, supermarket, convenience, and eCommerce channels in China. She has worked with manufacturing, retail, and investment banking clients on various consulting projects involving go-to-market strategy, eCommerce strategy, and the retail landscape to help them win in China’s dynamic retail market. Oceanne also leads Kantar Retail’s PoweRanking® and Digital Power studies in China. She holds a B.A. from Shanghai International Studies University.

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Tim Zhou
Research Analyst

Tim is a Research Analyst on Kantar Retail’s Market Insights team based in Shanghai. He studies the overall retail market landscape in China, and tracks developments among major online and offline retailers. While generating content and insights for custom projects, Tim also has a special interest in how the latest tech and digital trendsetters are shaping retail. Tim earned a B.S. in finance from the University of Illinois at Urbana-Champaign.

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Sherry Zhu
Senior Analyst

Sherry is a Senior Analyst on Kantar Retail’s Market Insights team in Shanghai. She studies the overall retail market in China, tracks developments and trends in different channels and among major offline/online retailers, and develops content and insights for syndicated reports and custom projects. In her previous role as Kantar Retail’s Associate Marketing Manager, Sherry led the marketing efforts around the China team’s events, publications, and social media initiatives. Sherry holds an M.A. in integrated marketing communication from City University of Hong Kong.

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