In today's disruptive environment, staying ahead of shopper, retail, and channel trends is a major challenge. Kantar Retail's robust research insights, covering over 1,200 key retailers, 135 global markets, and all major channels of trade, help leaders assess opportunities, strengthen customer relationships, and frame go-to-market strategies. Our forward-looking insights help you understand not only how the retail landscape is evolving and how retailer models and strategies are changing, but also the actions your business should take to drive competitive advantage.
Kantar Retail iQ, our online insights delivery platform, provides ROI and value through:
- In-depth insights into your customers’ strategic directives to assist your commercial teams with their negotiations and account planning.
- Accurate data so you can resource appropriately against your near- and longer-term internal planning goals and growth targets.
- Assessments of retail trends that will highlight areas for growth (top and bottom line) and help you avoid losses in the changing retail landscape. Our online portal, Kantar Retail iQ, is your personal Web-based resource for research across retail, shopper, macro, and digital.