This holistic view of the Canadian shopper combines self-reported data and expert analysis to highlight behavioral shifts, pinpoint preference, and provide the data necessary to support business decisions.
NEW IN 2017: Home Improvement
Shopper patterns and opinions
Regional differences by key account
Shopper value considerations
Loyalty cards, membership programs and their impact
Canadian ShopperSpective draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ departments so that you have the data to support growth in the Canadian market.
Who is shopping at key retailers and are demographics shifting
Where else do shoppers of a specific retailer shop and how has that changed over time
What percentage of shoppers visited a retailer in the past 3 months vs. past 7 days
Primary reason shoppers went to a retailer; what needs were they satisfying
How well a given retailer performs on shoppers’ assessment of the experience provided
Which departments contributed to the basket and how did shoppers rate them
How often shoppers visited a specific retailer in a given time frame
Primary store for shoppers' food, health and beauty, and non-food grocery needs
Which programs shoppers of a selected retailer belong to