Shopper Trends

Natural products have officially moved into the mainstream. Here, we’ll provide an overview of shoppers’ participation in the category: the purchasing activity, attitudes, and beliefs that fuel their shopping behavior.

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Shopper Insights for Your Target Plan

19 Oct 2017

Target’s guest dynamics continue to shift, as heightened competition requires a greater focus on guest retention and share of wallet across formats. Critically, Target’s capacity to drive online and digital ...

Interactive Chart: Retailer Rationalization

Average Number of Retailers Shopped in Past Four Weeks*
*Among all primary household shoppers, inclusive of visits to stores and websites. Lines show data for each month; bars show the average for Q1-Q3 of each year.

Understanding Shoppers at Retailers

In Depth at Retailers

Shopper attitudes and behavior at key retailers.


 
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Re-Thinking the Drug Path to Purchase: Using Virtual Reality to Bridge the Pharmacy-Front Store Gap

15 Nov 2017

By: Kate Senzamici, Ali Chapman.  15 Slides

The drug channel is faced with numerous disruptors to front store traffic. With pharmacy needs as the main driver to trips to drug, perhaps it’s time to consider the drug store path-to-purchase from a different perspective.

 
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The Evolution of Amazon Beauty (UK) - Key Learnings & Future Outlook

27 Oct 2017

By: Hanna Ryngmark, Alvaro Morilla.  24 Slides

Amazon is an ideal place for top-up beauty purchases. However, since beauty as a category relies heavily on experiential retailing, executing it successfully online is a challenge. As a result, Kantar Retail has explored how to successfully launch, manage and sell beauty on the site.

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Annual Retailer Shopper Profiles

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Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.


Latest ShopperScape® SnapShot

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 ShopperScape®

ShopperScape® is our proprietary online survey of more than 4,000 primary household shoppers each month. Covering 200+ retail banners, this comprehensive survey provides timely data on retailers shopped, products purchased, spending outlook and shopper attitudes.

ShopperScape® Dashboards

Turnkey dashboards covering the high level who, where, why of today’s shopper. Perfect for tracking behavioral changes month over month in areas like shopper spending intentions, retailer penetration, and overall financial health.

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ShopperScape® Database

Comprehensive and powerful, you have direct access to year over year trends as well as topical issues important to today’s shopper. With complete access to the entire survey, you can custom build the reports you need to answer a multitude of business questions.

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 Canadian ShopperSpective

Canadian ShopperSpective draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market.

Visualize data and digest corresponding insights with on-demand dashboards and articles. The expertly written content frames key takeaways while the dashboards allow you to make data driven decisions regarding the Canadian market.

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