Shopper Trends

With the first half of the year behind us, the holidays will be here before we know it, and there’s opportunities to connect with shoppers beyond traditional gift giving. Leverage these unique holiday activities ...

As retailers build their credentials as health and wellness resources, new Kantar research explored in a series of reports aims to unpack shoppers’ health and wellness journey. In this first edition, we assess ...

Understanding Shoppers at Retailers

In Depth at Retailers

Shopper attitudes and behavior at key retailers.


 
SHOPPER ARTICLE

Discounter Annual Shopper Review

20 Jun 2019

  By: Caroline Dumas

Amazon is attracting a greater share of discounter shoppers vs. five years ago, and shopping frequency at key discounters slips as retailers attract more casual shoppers. This annual review answers key questions about discounter channel shoppers.

 
Summary Slides

Understanding the Kroger shopper as a digital shopper

20 Jun 2019

By: Mary Brett Whitfield.  46 Slides

Discover how Kroger shoppers use apps and their smartphones as a part of shopping. Explore who the Kroger online grocery shopper is. Understand how Kroger shoppers use stores in conjunction with online grocery shopping.

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Annual Retailer Shopper Profiles

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Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.


Latest ShopperScape® SnapShot

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 ShopperScape®

ShopperScape® is our proprietary online survey of more than 4,000 primary household shoppers each month. Covering 200+ retail banners, this comprehensive survey provides timely data on retailers shopped, products purchased, spending outlook and shopper attitudes.

ShopperScape® Dashboards

Turnkey dashboards covering the high level who, where, why of today’s shopper. Perfect for tracking behavioral changes month over month in areas like shopper spending intentions, retailer penetration, and overall financial health.

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ShopperScape® Database

Comprehensive and powerful, you have direct access to year over year trends as well as topical issues important to today’s shopper. With complete access to the entire survey, you can custom build the reports you need to answer a multitude of business questions.

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 Canadian Shopper Insights

Canadian Shopper Insights draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market.

Visualize data and digest corresponding insights with on-demand dashboards and articles. The expertly written content frames key takeaways while the dashboards allow you to make data driven decisions regarding the Canadian market.

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