December 2018 Monthly ShopperScape® SnapShot Shopper playbook: Generations Reimagining shopper ROI Holiday 2018 shopper preview Walmart shopper fundamentals Drug Channel Annual Shopper Review Shopper Trends Event Slide Shopper playbook: Generations 14 Dec 2018 Understand key defining shopping behavior characteristics by generation. Get insight into the distinct opportunities for meaningful shopper engagement for each generation. Explore how to activate against generational ... Event Slide Reimagining shopper ROI 14 Dec 2018 We have traditionally based our understanding of what shoppers get out of a shopping interaction — and how they decide where and how to shop — on the assumption that they make trade-offs to maximize whatever ... View More Understanding Shoppers at Retailers In Depth at Retailers Shopper attitudes and behavior at key retailers. Summary Slides The Influence of Private Label Apparel 15 Jan 2019 By: Tiffany Hogan. 15 Slides Have retailers’ investments in private label apparel paid off? Explore how influential these brands are to shoppers at some of the industry’s leading apparel retailers. SHOPPER ARTICLE Amazon: Annual Shopper Review 7 Jan 2019 By: Meaghan Werle, Rachel McGuire As Amazon solidifies its place among the top-shopped retailers in the United States, its shopper base “normalizes,” while Prime members remain a distinct (and growing) subset of Amazon shoppers. View More Annual Retailer Shopper Profiles Kroger Discounter Target Drug Amazon View More Comparative Retailer Dynamics Cross-shopping, market trends, and comparative retailer views. Latest Monthly & Quarterly Updates December 2018 Channel Activity Q3 2018 Cross Shopping Q3 2018 Shopper Loyalty Indicator Merch Group Capture: HBC & Grocery Q3 2018 Online Shopping Q4 2017 Retailers Shopped Q3 2018 Shopping Incidence December Spending Intentions Q2 2018 Trip Missions Latest ShopperScape® SnapShot View More ShopperScape® ShopperScape® is our proprietary online survey of more than 4,000 primary household shoppers each month. Covering 200+ retail banners, this comprehensive survey provides timely data on retailers shopped, products purchased, spending outlook and shopper attitudes. ShopperScape® Dashboards Turnkey dashboards covering the high level who, where, why of today’s shopper. Perfect for tracking behavioral changes month over month in areas like shopper spending intentions, retailer penetration, and overall financial health. Go to ShopperScape® Dashboards Get Access Now ShopperScape® Database Comprehensive and powerful, you have direct access to year over year trends as well as topical issues important to today’s shopper. With complete access to the entire survey, you can custom build the reports you need to answer a multitude of business questions. Go to ShopperScape® Database Browse List of Recent Questions Canadian Shopper Insights Canadian Shopper Insights draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market. Retailers Covered Merchandise Groups Covered Visualize data and digest corresponding insights with on-demand dashboards and articles. The expertly written content frames key takeaways while the dashboards allow you to make data driven decisions regarding the Canadian market. Go to Canadian Shopper Insights Dashboards Get Access Now