Shopper Trends

Shopper Article

May 2019 Monthly ShopperScape® SnapShot

30 May 2019

This quick overview of what's trending in ShopperScape® shows which retailers are up and which are down in terms of the size of their overall shopper bases, which shoppers are the most upbeat in their near-term spending plans, and much, much more.

Explore Kantar’s latest findings on evolving shopper dynamics. Identify best practices for building engaging and relevant shopper experiences in store and online. Discover ways to drive value and experience ...

Understanding Shoppers at Retailers

In Depth at Retailers

Shopper attitudes and behavior at key retailers.


 
SHOPPER ARTICLE

Annual Shopper Review: An In-Depth Look at the Kroger Shopper

12 Jun 2019

  By: Caroline Dumas

Price-focused factors continue to top Kroger shoppers’ priority list when shopping and consumables-focused retailers lose Kroger cross-shoppers. Check out this annual review to answer key questions about Kroger shoppers.

 
SHOPPER ARTICLE

Ahold Delhaize Annual Shopper Review

29 May 2019

  By: Caroline Dumas

This annual review answers key questions about Ahold Delhaize's shoppers.

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Annual Retailer Shopper Profiles

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Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.


Latest ShopperScape® SnapShot

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 ShopperScape®

ShopperScape® is our proprietary online survey of more than 4,000 primary household shoppers each month. Covering 200+ retail banners, this comprehensive survey provides timely data on retailers shopped, products purchased, spending outlook and shopper attitudes.

ShopperScape® Dashboards

Turnkey dashboards covering the high level who, where, why of today’s shopper. Perfect for tracking behavioral changes month over month in areas like shopper spending intentions, retailer penetration, and overall financial health.

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ShopperScape® Database

Comprehensive and powerful, you have direct access to year over year trends as well as topical issues important to today’s shopper. With complete access to the entire survey, you can custom build the reports you need to answer a multitude of business questions.

Go to ShopperScape® Database

Browse List of Recent Questions

 Canadian Shopper Insights

Canadian Shopper Insights draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market.

Visualize data and digest corresponding insights with on-demand dashboards and articles. The expertly written content frames key takeaways while the dashboards allow you to make data driven decisions regarding the Canadian market.

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